A house built
on restraint.
ASIORA is a considered clothing, objects, and fragrance house — founded in Erbil and shaped by Kurdish heritage. Every piece is handmade, not accumulated. Every scent is unhurried, made to last.
Rooted in the Kurdistan mountains
ASIORA began with a simple conviction: that clothing and fragrance should carry the weight of a place, not just a trend. The name, the palette, the motifs — all of it draws from Kurdish identity, from the folklore of the Kurdistan mountains, and from the mountain silhouettes that shape our region's skyline.
The Kurdish Jamadani cap that appears across our packaging is a quiet nod to tradition — a detail we return to again and again, reinterpreted but never diluted.
Made slowly, on purpose
We work in small batches — fabrics, hardware, and glass sourced with care, not convenience. Our fragrance line, including the Kurdistan Edition, is packaged in frosted glass with mountain-facet engraving and a woven Kurdish Jamadani, produced to match the same standard as everything else we make.
Nothing ships until it looks and feels the way it was meant to. That's the whole philosophy: considered, always.
Heritage first
Every collection is anchored in Kurdish identity — from folklore-driven storytelling to the motifs stitched into our garments.
Edited, not endless
We'd rather offer fewer, better pieces than chase every trend. If it doesn't earn its place, it doesn't make the edit.
Made to last
From full-grain leather to hand-thrown stoneware, our materials are chosen for permanence, not disposability.
We started ASIORA because most things sold as "inspired by Kurdish heritage" felt made for everyone except us — patterns picked for how they photograph, not what they mean. We wanted pieces that actually looked like where we're from.
When you reach out, you're talking to the same small team that packs the order. Ask for a fabric close-up, a different size, or just tell us what you're looking for — we'll actually reply.
Contact ASIORA
Based in Erbil, Kurdistan. Every order and question comes straight to us — no call centers, no bots.
The fastest way to reach us — for orders, sizing questions, or fragrance samples.
Message us →Follow along for new drops, campaign films, and behind-the-scenes from Erbil.
@asiora.official →Location
Erbil, Kurdistan Region, Iraq. Shipping nationwide, with orders confirmed and arranged directly with you.
Scent, made
to last.
Our fragrances are formulated the same way we choose everything else — considered, unhurried. The Kurdistan Edition opens the collection, packaged in frosted glass with mountain-facet engraving and a woven Kurdish Jamadani.
The Fragrance Edit
A small collection of scents, formulated the same way we choose everything else — considered, unhurried, made to last. Rooted in the Kurdistan Edition and built to last on skin. Browse what's available below, or reach out to us directly for the full sample set.
All fragrances
Every scent currently available.
Considered, always.
Clothing and objects, edited with restraint.
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